Corporate Responsibility

Our Customers

Making sure we understand and meet the needs of all our customers is vital to the success of Debenhams. One of the ways we do this is to seek feedback from our customers about their experience of shopping in Debenhams and their suggestions as to how we can improve on that experience.

Disability Awareness

Debenhams had led the way in the high street and was one of the first store chains to make all its stores fully accessible.

In addition to ensuring physical accessibility, in conjunction with the Disability Rights Commission we have made disability awareness a key component of the induction programme all store employees undertake. A new induction course and a DVD presentation entitled First Impressions focus on customer care for disabled people. These were launched in 2007 as part of our first Disability Awareness Week, which is now to become an annual event.

Information on the accessibility of individual stores is available via www.directenquiries.com, the nationwide access register. Here, customers can find information on designated parking spaces, location of accessible entrances, passenger lift facilities, accessible restaurants, location of accessible toilet provision, availability and details of the personal shopper services, collect-by-car arrangements and details of accessible customer collection points.